The industry’s most widely purchased item is a classic for a reason.

T-shirt sales accounted for more than $4.5 billion in industry revenue in 2023, according to ASI’s most recent State of the Industry report, making it the biggest product category by a wide margin. And for good reason – companies from every vertical use branded T-shirts to stock company stores, give away at events and show off branding on a larger canvas than a pen. Here are six of the most popular tees in the branded-merch industry.

The Comfort Colors Adult Heavyweight T-Shirt is made from 6.1 oz. 100% ringspun preshrunk USA cotton. With Comfort Colors’ brand support for environmental and humanitarian causes through the Gildan Community Investment Program, it’s a great tee for community events or school fundraisers.

Ideal as an elevated event T-shirt, the District Very Important Tee offers ultimate comfort with 4.3 oz. 100% combed ringspun cotton. With a slim fit body and rib-knit neck, it’s available in dozens of colors to match company or project branding.

Crafted from 4.5 oz. 100% ringspun preshrunk USA cotton, the Tultex Fine Jersey T-Shirt offers durability and long-lasting color through reactive dying. Available in sizes up to 5XL and manufactured in a SMETA-certified facility. Perfect for the restaurant and hospitality industries.

The Gildan SoftStyle Adult T-Shirt is semi-fitted with a high stitch density for smooth printing on a variety of color options. Made from a ringspun cotton jersey knit and quarter-turned to eliminate a center crease. A great pick for sports team merchandise.

With a large 12” x 12” imprint area, this Bella Canvas Unisex Half Sleeve T-Shirt offers extreme softness from its 4.2 oz. 100% combed and ringspun cotton fabric. Think sports and outdoor activities as spring approaches.

Combining the comfort of a tee with the protection of a hoodie, this versatile long-sleeve hoodie tee is made from 100% microfiber performance polyester. It offers UPF50+ sun protection and a sublimation-friendly fabric that’s well-suited for coastal brands or college giveaways.